Customers are the most valuable assets of any business. So it is essential to make the most of your customer information to ensure that customers are loyal, satisfied, and provide your business with maximum sales and profits.

TVA offers strategic CRM consultancy, designed to ensure that all customer data is evaluated, enhanced, and used strategically throughout all aspects of the business to provide measurable increases in business profitability.

In this section: Marketing Business Review, Data Audit and Evaluation, Data Analysis, Customer Marketing, New Customer Aquisition, New Product Development and Ongoing Data Analysis.

Marketing Business Review

The first stage of any CRM consultancy would normally be to evaluate current marketing activity and assess business profitability. This will include a number of areas, including data review, marketing review and financial review:

Data Audit and Evaluation

The first stage of the data review is to audit and evaluate client data to identify our client's key issues and requirements. The audit allows us to determine the accuracy of the existing data and recommend additional data needs. We also advise and implement data acquisition techniques to assist in gathering all relevant, essential customer data.

Data Analysis

For effective management of CRM, it is essential to analyse and manage data effectively. TVA produces provides in-depth data mining, analysis and reports; and interprets, evaluates and explains key data patterns and trends to ensure an effective, profitable, integrated CRM strategy.

Customer Marketing

We plan and implement appropriate customer retention programmes to increase our clients' customer loyalty; we design targeted, innovative cross-selling programmes to increase customer spending.

We advise on the design and implementation of effective customer communication programmes to increase the lifetime value of your customers.

New Customer Acquisition

We can also help you to improve targeting by profiling your current customers for the most effective new customer acquisition programmes, through all appropriate media options, including direct mail, telemarketing, inserts, third party enclosures, advertising, broadcast media and internet.

New Product Development

We provide consultancy on new product development, based on customer data analysis and an understanding of the marketplace.

Ongoing Data Analysis

TVA will also assist in the development of essential models and tools to allow ongoing measurement of results and data analysis to ensure optimum customer satisfaction and maximum profits.

For more information please contact us.