We are specialists in the direct marketing and mail order consultancy business. Working in partnership with our clients to ensure maximum revenue and profit opportunities, we offer all aspects of direct marketing and mail order consultancy.

In this section: Business Review, Strategic Planning and Analysis, Database Development, Research, Media Activity, Direct Mail, Telemarketing, Online, Inserts, Press Ads and Project Management.

Business Review

If appropriate, at the start of a project, the TVA direct marketing team will evaluate current marketing, direct marketing or mail order activity. This allows us to provide an in-depth review of the existing marketing strategy and plans; take a fresh look at marketing budgets and results analysis; this is a valuable method of identifying additional revenue and profit opportunities, such as mail order, direct marketing, website and online sales. It is also an effective means of identifying and reducing areas of cost inefficiency.

As part of this process, we would review, if available, the existing customer database(s), and make recommendations based on the strategic direction of the company. If required, we also provide analysis and advice on departmental and organisational structure.

Strategic Planning and Analysis

Based on our business review, we identify benefits and implement opportunities to integrate direct marketing and mail order into the overall marketing mix.

We offer specialist advice on financial planning, 3 to 5 year marketing financial projections, and spreadsheet modelling.

Our team can implement customer loyalty/retention programmes, either independently or within a corporate-wide CRM strategy, and new customer acquisition programmes.

We evaluate and make recommendations on all aspects of direct marketing media planning, including: Telemarketing, Direct Mail, Electronic media, Loose inserts, Press ads, colour and mono, Broadcast media, Member Get Member, Third party and joint venture opportunities and Door to Door.

Database Development

An essential element of any direct marketing campaign is database management. TVA can offer you support in a variety of ways. We provide consultancy and information on Data audit and analysis, Data acquisition, customer profiling and database enhancement. In addition, if you need to build a new customer marketing database, we can assist with all stages of the process.

Research

TVA uses and briefs specialist companies to produce market research on a range of topics - from new product development, to product evaluation; from focus groups to online questionnaires; from printed questionnaires to telephone research. TVA then evaluates the findings and produces recommendations for client companies.

Media Activity

From strategy and tactical planning, budgeting, premium sourcing, results estimates, through to response analysis and profitability forecasts, we have experience in a broad range of media including, but not limited to:

Direct Mail

From creative brief, copywriting and design, through to finished mail pack, from list selection (internal and external) through deduplication and mailsort, from print production to mailing house, we handle all or any aspects of the direct mail process.

Telemarketing

From script writing to selecting a bureau, from list selection (internal and external), through deduplication, to telephone number look-up, to call monitoring, we handle all or any aspects of the telemarketing process.

Online

From development or review of website, through to fulfilment of merchandise, we handle all or any aspects of online advertising.

Inserts

From creative brief, copywriting and design, through to the finished insert, from media selection (magazines, third party enclosures, internal shipping enclosures) and delivery of print, we handle all or any aspects of the insert process.

Press Ads

From creative brief, copywriting and design, through to delivery of artwork, from media selection, we handle all or any aspects of press advertising and advertorials.

Project Management

Very often a company does not have the internal resource available to implement a new direct marketing project. In these cases, we will work on a project management basis, either using the company's own internal resources (eg creative, IT, list and media etc), or evaluating and selecting external suppliers where appropriate. We will then liaise with all appropriate parties to ensure that the campaign is handled efficiently, within budget, and on schedule.

For more information contact us.